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The Story Behind My Approach

From reception desks and qualified nursing to practice management and consultancy, my approach isn’t built on textbook theories - it’s built on real practice life.
★★★★★ 5/5 on Google · 12 reviews
26 Years Experience Grounded in front-line practice reality
Proven Track Record 200+ practices supported across the UK
Every Role, Every Level From reception to practice ownership
TCO Specialist Treatment coordination from the ground up
21 Google Reviews Rated 5/5 by practices across the UK & Ireland
26 Years Experience Grounded in front-line practice reality
Proven Track Record 200+ practices supported across the UK
Every Role, Every Level From reception to practice ownership
TCO Specialist Treatment coordination from the ground up
21 Google Reviews Rated 5/5 by practices across the UK & Ireland
26 Years Experience Grounded in front-line practice reality
Proven Track Record 200+ practices supported across the UK
Every Role, Every Level From reception to practice ownership
TCO Specialist Treatment coordination from the ground up
21 Google Reviews Rated 5/5 by practices across the UK & Ireland
26 Years Experience Grounded in front-line practice reality
Proven Track Record 200+ practices supported across the UK
Every Role, Every Level From reception to practice ownership
TCO Specialist Treatment coordination from the ground up
21 Google Reviews Rated 5/5 by practices across the UK & Ireland

My Background & Approach

I support dental practices, teams and leaders across the UK and Ireland with practical coaching, mentoring and training that delivers real, measurable results.

My Journey in Dentistry

In 2026, I am proud to be celebrating 26 years in dentistry and I can honestly say my passion for this industry continues to grow every single day.

My journey began in October 2000, when I joined Boots Dentalcare as a Practice Manager in Birmingham. At the time, I had no idea that one interview would shape the rest of my career.

Since then, I have dedicated my career to understanding every aspect of dental practice life, from leadership and team development to patient experience and communication.

Because I’ve been exactly where you are.

Building Strong Foundations

In 2005, I joined JM Dentalcare as Practice Manager, where my career developed significantly.

During this time, I:

  • Implemented Treatment Coordination from scratch
  • Built and developed a dedicated TCO space
  • Strengthened my expertise in patient communication and case acceptance

In 2009, I qualified as a Dental Nurse and gained my GDC registration, something I remain incredibly proud of, as it strengthened my clinical understanding alongside my leadership role.

Passion for Patient Experience

I have always been passionate about the patient journey.

There is a real “buzz” in building relationships with patients, helping them feel confident, informed, and supported in their decisions.

I strongly believe:

  • The reception team is the powerhouse of the practice
  • Communication drives performance and growth
  • The patient experience starts at the front desk

Consultancy & Real-World Experience

In 2012, I began working as a Business Consultant alongside Laura Horton with Horton Consulting and Practice Plan.

Until 2016, I worked both in practice and as a consultant, which gave me a unique perspective of both operational and strategic challenges.

In 2016, I moved into consultancy full-time, delivering training, coaching, and presentations across the UK and Ireland.

Why I Returned to Practice

In 2020, everything changed.

I made the decision to return to practice because I believed that to truly support teams, I needed to experience the challenges first-hand.

In 2021, I joined Highfield Dental Clinic in Edgbaston, Birmingham, where I remained for two and a half years:

  • Patient Experience Manager
  • HR & Complaints Manager

This experience reinforced everything I believe about leadership, communication, and team support.

New Beginnings

In 2022, my husband Colin and I relocated to Norfolk to start a new chapter of our lives.

Since 2021, through New Beginnings, I have been supporting practices across the UK and Ireland through:

  • Coaching and mentoring
  • Membership programmes
  • Team training and development
  • Leadership support for Practice Owners and Managers

If you have read this far, you will know I genuinely care about the people and practices I work with.

Real Practices. Real People. Real Results.

"

Michael has a keen business mind — our gross income and profit margin increased every single year he was involved with us, without exception, including during the 2008 recession.

Michael presenting at a workshop
"

I found Michael's content incredibly relevant to the real challenges dental practices are facing today. His delivery was so compelling that I genuinely felt I could listen to him all day.

Michael presenting to a packed room
"

We had the pleasure of working with Michael and the impact he had on our team was fantastic. He supported us in improving patient communication and strengthening our new patient journey.

Team at workshop event
"

Michael worked with my whole team to customise and improve our patient journey. He has dramatically improved the confidence of our entire team. As a result, our patient experience is fantastic, leading to more referrals and higher treatment uptake.

Workshop in progress
"

I attended Michael's course not really knowing what to expect — from the beginning he had me captivated and wanting to rush back to the practice and implement lots of his strategies and tips.

Group workshop photo

How We Can Work Together

Practical, hands-on support built to help your practice run smoother, develop your team and build a better patient experience.

Memberships

Memberships

Ongoing mentoring and a trusted sounding board to give you clear direction and momentum as your practice grows.

Explore Memberships
In-House Training

In-House Training

Bespoke training designed around your team, your practice, and what actually happens on the floor.

Explore In-House Training
Speaking & Events

Speaking & Events

Engaging, no-nonsense perspectives delivered at team days, study clubs and conferences across the UK and Ireland.

Explore Speaking & Events

Ready to Explore Working Together?

The best place to start is a relaxed conversation so we can get to know each other and discuss your business goals.